A MacBook Air M5 on a table.Devindra Hardawar for Engadget
Image caption, Leigh-Anne Pinnock told BBC Bitesize about fake news she had read about herself
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Think about the user experience difference. In traditional search, someone sees your site listed among ten results and must decide whether to click based on a title and two-line description. In AI search, someone reads an answer that includes information from your content, sees your site cited as the source, and arrives at your page already understanding its value and relevance. The qualification happens before the click, resulting in higher-quality traffic with better engagement metrics.